Documenting and Developing Business Models

The “Business Model Generation” methodology is an essential aid to all business owners and consultants, who want to  document, communicate and brainstorm businesses models in a succinct manner. The book “Business Model Generation” by Alexander Osterwalder & Yvess Pigneur provides great examples of how to document business models, along with methods to brainstorm innovative changes in [...]

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One-Two or No Online Personalities – Social Media in Business

One of the big decisions in entering the Social Media space is to work out how many personalities you have? Do you mix work and business  together in one personality or presence? Do you keep Facebook for personal and LinkedIn for work? Or do you just say I am private and I want no online [...]

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How Can Social Media Help My Business?

I am on the hunt for ideas on how we can use this new gateway (Social Media) to our customers. Once you get Social Media is all about engaging your customers and fostering your brand, the next question is how can you use it in your business?  Here are some ideas: Listening: the first step in the Social Media [...]

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Not Convinced That Social Media Is Right For Your Business?

Social Media is all the talk, many business owners still have their heads in the sand and still think it’s just Facebook, Twitter..blah, blah. Nothing to do with real business. If you’re a business owner or marketing manager, then add Erik Qualman’s book, Socialnomics, to your must read list before it’s too late. My take after exploring this new [...]

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Business Strategy and Brand Values First in Social Media Projects

New Breed of Business Strategists for Social Media  Social Media has many businesses taking a fresh look at their online strategy. This new business approach is so new, that most experts themselves are making the rules as they go. When it comes to social media make sure you engage professionals who tackle this task from a [...]

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Social Media a New Management Philosophy – Not Facebook

Are you ready to adopt the new way to do business? Or are you like most running scared of Social Media ? The Social Media  phenomena must be one of the most miss-represented and miss-understood business tools – methodologies today. It is so disruptive that a author Erik Qualman –Socialnomics states it simply as: “The ROI [...]

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