Morgo Diary Note: Price – higher or lower but not the same…

#MORGO 2011 kicked off with an opera signer – Darryl Lovegrove founder of threewaiters , sharing his inspiring and entertaining story of taking corporate entertainment global.  His shared winning formula: Price leadership:  lead with an aggressive price strategy either: price well above your competition or well below not the same. Quality Mass Appeal: adapt known [...]

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Differentiation for Services Coy’s

My twin and I are different… So we all know we need to have a USP (unique selling proposition)  – Elevator Pitch. But what about when you are in the services business ? …”we are the best” or a derivative of it “we are the leaders” fails miserably on the unique test. Unfortunately unless the [...]

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Breaking the owner – employee attitude gap

How do you get employees to operate as though they own the business? This is an ongoing dilemma for all business owners. I have just finished an enlightening book on creating performing teams in this modern age by Paul Marciano – “Carrots and Sticks Don’t Work”  This book should be compulsory reading for anyone who [...]

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