Morgo Diary Note: Price – higher or lower but not the same…

#MORGO 2011 kicked off with an opera signer – Darryl Lovegrove founder of threewaiters , sharing his inspiring and entertaining story of taking corporate entertainment global.  His shared winning formula: Price leadership:  lead with an aggressive price strategy either: price well above your competition or well below not the same. Quality Mass Appeal: adapt known [...]

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China – We can no longer ignore this market – MORGO Diary Note #3

I am not sure if I am the only one in the dark, but China is way bigger an economic force than what I thought it was, in fact more than I had imagine.  One fact set me straight: “Every minute of every day, china opens a new skyscraper the size of Auckland’s Vero tower”. [...]

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Branded Culture – Burn the rule book – MORGO Diary Note 2

How often do we end up with policy and rule making , getting in the way of running our business? How about  throwing away the rule and policy books and replacing these finite sets of rules with “branded culture” or philosophies.  How often do we get  “ do we have a rule for this ?” [...]

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No Value Proposition – No Business.

Yet another “Me too” or “a solution looking for a problem” – Ideas that fly or not ? What says your idea, product or business is going to fly or not? In the capital raising business we get plenty of chance to evaluate new business ideas and products. It is amazing how many mad inventors we [...]

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Lighting Small Fires–When do you get investment? #MORGO Diary note 1

NZ Business Superstars Bare all at MORGO It’s true behind every success there are near failures. Making a go of it in emerging business space is hard yards and certainly not for the faint hearted. MORGO is an inspirational gathering of NZ Entrepreneurs sharing stories and insights of success and failure. While the real gems [...]

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