Differentiation for Services Coy’s

My twin and I are different… So we all know we need to have a USP (unique selling proposition)  – Elevator Pitch. But what about when you are in the services business ? …”we are the best” or a derivative of it “we are the leaders” fails miserably on the unique test. Unfortunately unless the [...]

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Loyal – Trusted Networks Don’t Just Happen

Have you ever sat back and analysed your business network and assessed who gives you referrals that result in clients – one’s that pay. Building a collection of names – Easy Building relationships – Good Fun! Building a powerful referral network that results in $ales – ???? In my case, excluding existing and previous clients, [...]

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Don’t Confuse Networking With Card Swapping

Networking Tips Effective networking is one of the best ways to build your business yet so many people do it so wrong. The number one failing by business people is the delusion that –  card swapping equals networking. Card swapping benefits two parties – the printing industry and the cleaners. At your next networking event [...]

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What impression do you give your clients on first contact?

Are you one of those businesses with your caller ID blocked? One of my pet peeve’s - is businesses that block their caller ID or worst still, who do not reply to “contact us” on their web sites. Caller ID “blocked”? – for me, it says that you have something to hide or be ashamed of.  You [...]

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