Magnetic Cultures – the Netflix Example

Some businesses are magnetic in their cultures. At a recent facilitated strategy day, when I gave  an example of a company’s value set, the development manager immediately said – “I want to work for a company like that”. We subsequently went on and revised their culture -value set and used phrases like “We dare to be awesome” [...]

Read Full Post »

Time for business to join the conversation

Reprint of Herald article   http://www.nzherald.co.nz/technology/news/article.cfm?c_id=5&objectid=10665380  Social networking sites such as Facebook give companies another arena to communicate with customers. New Zealanders are enthusiastic social networkers – with more than 1.6 million signed up on Facebook alone – but marketing experts say local businesses are struggling to cash in on that enthusiasm.  While most companies still [...]

Read Full Post »

One-Two or No Online Personalities – Social Media in Business

One of the big decisions in entering the Social Media space is to work out how many personalities you have? Do you mix work and business  together in one personality or presence? Do you keep Facebook for personal and LinkedIn for work? Or do you just say I am private and I want no online [...]

Read Full Post »

How Can Social Media Help My Business?

I am on the hunt for ideas on how we can use this new gateway (Social Media) to our customers. Once you get Social Media is all about engaging your customers and fostering your brand, the next question is how can you use it in your business?  Here are some ideas: Listening: the first step in the Social Media [...]

Read Full Post »

Not Convinced That Social Media Is Right For Your Business?

Social Media is all the talk, many business owners still have their heads in the sand and still think it’s just Facebook, Twitter..blah, blah. Nothing to do with real business. If you’re a business owner or marketing manager, then add Erik Qualman’s book, Socialnomics, to your must read list before it’s too late. My take after exploring this new [...]

Read Full Post »

Business Strategy and Brand Values First in Social Media Projects

New Breed of Business Strategists for Social Media  Social Media has many businesses taking a fresh look at their online strategy. This new business approach is so new, that most experts themselves are making the rules as they go. When it comes to social media make sure you engage professionals who tackle this task from a [...]

Read Full Post »

Social Media a New Management Philosophy – Not Facebook

Are you ready to adopt the new way to do business? Or are you like most running scared of Social Media ? The Social Media  phenomena must be one of the most miss-represented and miss-understood business tools – methodologies today. It is so disruptive that a author Erik Qualman –Socialnomics states it simply as: “The ROI [...]

Read Full Post »

Social Media Tools- Week 1 Getting Started

Here is my 101 social media for idiots that want to get started who are afraid to admit it.

Read Full Post »