Morgo Diary Note: Price – higher or lower but not the same…

#MORGO 2011 kicked off with an opera signer – Darryl Lovegrove founder of threewaiters , sharing his inspiring and entertaining story of taking corporate entertainment global.  His shared winning formula: Price leadership:  lead with an aggressive price strategy either: price well above your competition or well below not the same. Quality Mass Appeal: adapt known [...]

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5 Actions to implement in your biz from #IceIdeas

The IceIdeas forum gathered a sellout crowd of 600 entrepreneurs. Below are my pick as the top 5 messages that owner managers should take away from the day and action.             Sales – the No.1 source of capital “Spend as much on sales and Marketing as product development” – what is [...]

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