Differentiation for Services Coy’s

My twin and I are different… So we all know we need to have a USP (unique selling proposition)  – Elevator Pitch. But what about when you are in the services business ? …”we are the best” or a derivative of it “we are the leaders” fails miserably on the unique test. Unfortunately unless the [...]

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First Impressions Count – 8 Tips

The real world says first impression count – how much business are you missing out on because you are maiking 8 basic mistakes?  Here’s 8 turnoffs for me (or a potential client)… Do you have a dedicated domain email address?    Sorry but there is no excuse for a @gmail or worst still @hotmail account any more. [...]

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Loyal – Trusted Networks Don’t Just Happen

Have you ever sat back and analysed your business network and assessed who gives you referrals that result in clients – one’s that pay. Building a collection of names – Easy Building relationships – Good Fun! Building a powerful referral network that results in $ales – ???? In my case, excluding existing and previous clients, [...]

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