Differentiation for Services Coy’s

My twin and I are different… So we all know we need to have a USP (unique selling proposition)  – Elevator Pitch. But what about when you are in the services business ? …”we are the best” or a derivative of it “we are the leaders” fails miserably on the unique test. Unfortunately unless the [...]

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Don’t Confuse Networking With Card Swapping

Networking Tips Effective networking is one of the best ways to build your business yet so many people do it so wrong. The number one failing by business people is the delusion that –  card swapping equals networking. Card swapping benefits two parties – the printing industry and the cleaners. At your next networking event [...]

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The Perfect Pitch – a great read

A great read on how to create the “perfect pitch” full of great tips and ideas

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Are you asking your customers the right questions?

Not enough businesses owners – sales people are having effective conversations with their customers. Why do you think most salespeople never ask customers and prospects how they charge out for their services and what their biggest challenge is when selling to their customers? If they did, they would have the essential ingredients for a compelling pitch. [...]

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