Is your sales pitch hitting the mark ?
Is it remembered next week or how about next month or next year?
Do you remember the Ansett Airline advertisements – “Fluffy the cat “ or the “car keys out the window of the plane”? I ask this question regularly in workshops most people say yes. The ones who say no are usually under the age of 30, no wonder that was twenty years ago!
Stories are one of the best ways to provide a “memory hook” for your business. Hunt down great customer stories that articulate the value you give your customers. Then capture and repeat them.
Customer stories that quantify the value the customer got as a result of purchasign your product or service are proven to close deals 80 – 100% of the time. Whats your best customer story?
PS: If you are one of the few who don’t remember the ansett ad’s check out fluffy from 198X here it is a link