Are you ready to adopt the new way to do business?
Or are you like most running scared of Social Media ?
The Social Media phenomena must be one of the most miss-represented and miss-understood business tools – methodologies today.
It is so disruptive that a author Erik Qualman –Socialnomics states it simply as: “The ROI of social media is that your business will still exist in 5 years”
Consistently companies large and small fail from lack of clarityand engagement with their market and inability to maximise the performance from their loyal staff.
The paradigm shift is that Social Media, in a business context, to be successful is about a new way of doing business and engaging customers, not technology. This change must start at the top of organisations with new leadership styles, clarity of purpose, and most importantly empowerment and ownership of this by the staff.
Once you embrace the true Social Media culture your organisation is open to all the benefits of full customer engagement (market intelligence), but equally so you will live in a glass house, open to view 24 hrs a day 365 days a year.
Just as individuals consistently rate public speaking as their top rated fear, NZ Businesses appear to be running from open an uncontrolled engagement with their customers and loyal brand ambassadors.
Embraced properly this new approach engages market feedback in seconds – real time, not with 3 months delay as you commission a new market survey.
There are a few thought leaders who have embarked on this new leadership and business approach, its early days but I will predict those that get this right will eat their competitor’s lunch.
Dell an early adopter, who have been on this journey since 2006, are pioneers in this space. Some examples of early success are: “Dell Swarm programme”– join the Social Media group and as the group grows you get a bigger purchasing discount; “Dell Outlet” clears $2M+ end of line product with special offers.
Unfortunately to-date, too many people, internal champions, are selling it as Facebook and Twitter, a technology play, or worst still just implementing Social Media without the change in management approach which more than likely will result in failure.
This is the first blog post in a series on Social Media …
look out for my upcoming report on Dell’s Social Media forum held last week in Sydney