Social Media is all the talk, many business owners still have their heads in the sand and still think it’s just Facebook, Twitter..blah, blah. Nothing to do with real business.
If you’re a business owner or marketing manager, then add Erik Qualman’s book, Socialnomics, to your must read list before it’s too late.
My take after exploring this new phenomena , Social Media in business, is it’s a new way of leading and managing a company, a new culture of total customer engagement that will guarantee success.
Warning: this is not about setting up a Facebook page … see my other blog posts to come…
Social Media is so disruptive, that Socialnomics author Erik Qualman states it simply as: “The ROI of social media is that your business will still exist in 5 years”
If you’re still stuck in denial (and you are not alone) – a non-believer in social media, then do yourself a favour: view the two great Socialnomics.com YouTube clips – Media Revolution 2 (Refresh) 4min:26sec and Social Media ROI 4min:15sec. (see below), then go buy their book. www.socialnomics.com
“I found the book a great and easy read. One hotel night and a flight back from Sydney, had this inspirational book read.We are entering a new world and way of doing business, this is not about applying old business models to new tools its a new way of thinking.At its heart is a philosophy and culture that embraces customer feedback in this instantaneous world. Done properly = instant market intelligence”
It was so good I have added it to my must read business book list.
Here are a few of the many facts –opinions that Socialnomics promote:
Epidemic adoption rates: Years to Reach 50 million users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added over 200 million users in less than a year,
Power of endorsement: 78% of consumers trust peer recommendations. Only 14% trust advertisements. Only 18% of traditional TV campaigns generate a positive ROI
25% of search results for the World’s Top 20 largest brands are links to user-generated content, 34% of bloggers post opinions about products & brands, Do you like what they are saying about your brand? You better!
To get the full list of facts mentioned in the video clips g to the Socialnomics site links below:
So is this applicable to your business ? – Yes .
Of course we care about what people say about our brand or people. So how do we participate then, because it appears that we do not have a choice?