New Affordable Business Owners Development Programme

Getting your business flying is hard work. 

Are you working on the right stuff ?

Whether you are starting a new business or you are eager to accelerate success in your current business this is the programme for you.

Activate – Jump Start begins with an intensive “live in” weekend, 10 back to back business workshops. Topics covered include: Pitching, capital raising, business planning, creating high performance teams, governance for SME’s, maximising value from advisors. Our aim is to help you avoid common mistakes, save money and accelerate the growth of your business. You will leave the weekend with a draft business plan for your business.

One month later you will have a dedicated facilitated strategy session for your business, 3 follow up mentoring sessions plus much more all included in the price for the weekend.

Aimed at the start-up and SME market with less than $5M revenue this high impact programme is pegged at an affordable price point.

Typical GMC client feedback we get is…

“It’s a harsh reality check that’s brutal, but uplifting and utterly necessary. Mark runs you through it with passion and insight. Highly recommended.”
Ollie Langridge – Netfilms Ltd

“This will make me get out of my comfort zone and put my “dream” into action” CEO Traverse Developments

The pragmatic delivery style of Mark has gained rave reviews and we can promise you the only case study we will work on is your business.

The activate programme is an extension of the original Activate launched by Grow Wellington for the Wellington Regions start-up community. GMC have partnered with Grow Wellington to refresh the Activate programme and combine it with GMC’s pragmatic and fast paced learning style. With Grow Wellingtons assistance we are launching this new revised programme for Wellington on September 2-4 at Tatum Park.

For Auckland businesses we have scheduled the 2011 session for November 25. At this stage it is envisaged that this programme will have 3 intakes per year, limited to a maximum of 15 companies to maximise learning.

Growth Management Consulting (GMC) and the Jump Start Weekend are registered with NZTE as an approved workshop that business capability vouchers can be redeemed for. This can provide up to a 50% discount on course fees.

For more information available at http://www.growthmanagement.co.nz/activate.html including full programme and registration.

Register now and get a free copy of Rob Adams “if you build it they will come” (read book review here)

Or  call Mark Robotham direct on 021 61 8850

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5 Actions to implement in your biz from #IceIdeas

The IceIdeas forum gathered a sellout crowd of 600 entrepreneurs.
Below are my pick as the top 5 messages that owner managers should take away from the day and action.

            Sales – the No.1 source of capital

  1. “Spend as much on sales and Marketing as product development” – what is your sales and marketing budget vs development budget?  In my experience the cost of sales and marketing of successful companies is more than the R&D budget.
  2. “Sales is more about the customer and customers procurement process than the product “  –  This is particularly true about selling into large companies. Who are the influencers in the decision, is budget approved and planned ?   “People will do what they want when they want “ – this was a great quote on the day  – I still see companies expecting businesses just to buy because it exists.
  3. “Be the newspaper not the ads”– in your communications spend 25% on sales 75% on value for your client. Too often I see people in the social media space bombarding us with messages of buy – buy – buyPeople
  4. Why should the 20th person join your team?” – This is a great concept, often in growing companies we get so focused on the hype of getting started yet  we  do not put enough effort into talent management. For many businesses that have great sales pipelines the marketing effort needs to go into attracting and retaining great staff.
  5. “Every one should know – what every one else does on the team” So true, it’s important that across disciplines everyone has empathy for each others role in the company. To often the techies and science people absolve responsibility to the sales effort and vice a versa