90 Sec Elevator Pitch Template

Going to a networking function and decided you want to nail your elevator pitch … try this format out for size.

Build your 90 sec elevator sales pitch with sound bites – (10 – 15 sec succinct statements). These are newspaper headlines not a full novels, cut the jargon and keep it simple.  Contrast (before-after or with-without) combined with a specific  customer story is the most powerful.

Do not forget you need to get attention – Stand out from the crowd – Take a stand.

 90 Sec Template:

1: INTRODUCTION AND WOW (15 sec)

Hi I am (name) …  I am from (company name) …
Opening WOW statement    (Take a stand on something,  make a judgement call, or give a great customer story)

2: VALUE PROPOSITION (15 sec)

The problem we solve for customers is…    (quantify the customer pain and gain)

 3:  UNIQUE PROPOSITION (15 sec)

What makes us different is …    (include comparisons to substitute products including doing nothing)

 4:  TARGET MARKET (15 sec)

My ideal customer-referral  is …   ( size, revenue, geography , sector etc)

 5:  CASE STUDY PROOF (15 sec)

One of our customers …  ( give an example – be specific with names and quantify the gain)

OK and for those of you who are good at maths you now have 15 secs left …

More information is available here in a two page cheat sheet>

For inspiration on a power investment pitch check out the best example I have from first attempts at my investment pitching workshop. Watch video here>

Creating a Succinct Story

Click below for a free 28 min seminar on “Creating your own succinct story”  watch here

5 thoughts on “90 Sec Elevator Pitch Template

  1. Pingback: Differentiation for Services Coy’s « Mark Robotham's Blog

  2. Pingback: Creating Powerful Succinct Messages That Sell « Mark Robotham's Blog

  3. Pingback: Founder Institute Week Five: Pitching | The algo-hacker physicist

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