Going to a networking function and decided you want to nail your elevator pitch … try this format out for size.
Build your 90 sec elevator sales pitch with sound bites – (10 – 15 sec succinct statements). These are newspaper headlines not a full novels, cut the jargon and keep it simple. Contrast (before-after or with-without) combined with a specific customer story is the most powerful.
Do not forget you need to get attention – Stand out from the crowd – Take a stand.
90 Sec Template:
1: INTRODUCTION AND WOW (15 sec)
Hi I am (name) … I am from (company name) …
Opening WOW statement (Take a stand on something, make a judgement call, or give a great customer story)
2: VALUE PROPOSITION (15 sec)
The problem we solve for customers is… (quantify the customer pain and gain)
3: UNIQUE PROPOSITION (15 sec)
What makes us different is … (include comparisons to substitute products including doing nothing)
4: TARGET MARKET (15 sec)
My ideal customer-referral is … ( size, revenue, geography , sector etc)
5: CASE STUDY PROOF (15 sec)
One of our customers … ( give an example – be specific with names and quantify the gain)
OK and for those of you who are good at maths you now have 15 secs left …
More information is available here in a two page cheat sheet>
For inspiration on a power investment pitch check out the best example I have from first attempts at my investment pitching workshop. Watch video here>
Creating a Succinct Story
Click below for a free 28 min seminar on “Creating your own succinct story” watch here